THE LOGO : A Symbol of Unity and Diversity
At the heart of Unsized's visual identity lies a logo that tells a powerful story. The logo is a creative amalgamation of all the letters of the word “UNSIZED“. This unique design signifies the unity of diverse individuals, coming together under the umbrella of fashion. Each letter contributes to the whole, just as each person contributes to the richness of the fashion community, regardless of their size.
The logo's formation from the letters of the word “UNSIZED" symbolizes the breaking down of barriers and boundaries. It represents the dismantling of conventional sizing systems that have long dictated what is deemed fashionable. The logo stands as a rallying cry for the acceptance of all body types, emphasizing that fashion is a form of self-expression that transcends size.